What Does This Mean?!?

This image is from the August issue of Harper's Bazaar...Smurfette modeling a $1,230 bag and $940 boots by Louis Vuitton!! Is this targeting the little kids that watch Smurfs, the young adult who remembers Smurfs from growing up or the patriotic amongst us that respond to her being red, white and blue. Or is it just fundamentally weird to make Smurfette look like a hooker?