The newest line to collaborate with Target is
Lilly Pulitzer
The original creator of the namesake brand was
also known as the
" Queen of Prep "
 |
| Full page ad from Vogue magazine |
Lilly Pulitzer started her fashion and lifestyle empire in 1959
after customers at her Palm Beach, Florida orange juice stand
wanted her dresses more than orange juice.
To be practical at the messy juice stand Lilly wore
sleeveless shifts of bright colorful cotton to hide
the juice stains and be comfortable.
 |
| Online preview of the colorful prints that will be on fabrics |
The original Lilly Pulitzer fashion house closed in 1984 but,
by 1993 Sugartown Worldwide Inc. revived the Lilly Pulitzer line
and Lilly became the creative consultant until her death in 2013.
And now on Sunday, April 19th, 2015
Target will launch a line of
Lilly Pulitzer.
I sincerely hope that the numerous sundresses,
tops, bathing suits, etc. will
be made from a nice quality cotton.
I find most of Target designer launches
totally disappointing because
the fabric is such poor quality.
For a preview of styles go to
target.com/lilly
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